Kunde & Co is Denmark’s largest marketing and branding agency. We represent 14 different nationalities at our offices in Copenhagen, Aarhus, Düsseldorf and Zurich. Our more than 200 employees are a blend of strategists, creatives, big personalities, analysts, developers and abstract thinkers. Our strong Kunde culture is based on a common drive to deliver the absolute best brand and marketing solutions to our customers.
From a great hearing aid to marketleader in hearing technology
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Client Case
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Oticon
From a great hearing aid to marketleader in hearing technology
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Client Case
This is the tagline for the case
Oticon
From a great hearing aid to marketleader in hearing technology
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Client Case
This is the tagline for the case
Oticon
From a great hearing aid to marketleader in hearing technology
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Client Case
This is the tagline for the case
føtex
The value of fresh food every day - lift the perseption of quality
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As an independent full service marketing agency with more than 200 employees - spanning everything from creatives, analysts, technologists, strategists and media planners - we all work with one goal in mind: Creating strong market positions that increase our customers
The nexus in our approach is our consultants. Based on years of experience, and with a close eye on our customer’s business goals, they help ensure strategic direction and integration across touch-points.
Far too many companies today market themselves through loose ideas or purposeless creativity that are not anchored in commercial priorities of the company in question or an integrated brand experience.
At Kunde & Co, we believe strong market positions can only be achieved when a company and its marketing activities are focused around a unique value. We call this ‘the brand's value position'.
Analysis
Every initiative has its natural starting point in thorough research. The work can includes competitor analysis, processing of marketing data, knowledge gathering about the company and digital behavior of the target group
Marketing as hurdle race
Through more than 25 years, our employees have not only taken responsibility for our customers marketing but also their business
We believe, that's marketing-done-right is about more than marketing towards the end-users. We believe that, new marketing initiatives must pass faultlessly through the company's sales and distribution system in order to achieve the desired business outcome. We call this philosophy the hurdle race and it is embodied by a sequence of steps:
Value Perception
We use marketing to solve business challenges for Ecco Golf in the USA
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Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization
Brand Positioning
Kunde & Co's mission is to strengthen the company's market position. Corporate positioning/repositioning projects are a our core competency. We analyze the outset through a distinctive methodology and present our clients with new ways of viewing their market and positioning.
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Analysis & consumer insights
Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization
Analysis & consumer insights
Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization
Concept development
Kunde & Co ensures coherence between strategy, concept and creative solution. We create a concept - the element that ensures a coherent thread from strategy to the creative solution. With Kunde & Co, concept development is much more than communication. We are sparring partners for our clients when developing concepts for new brands, products, services or business ideas. In these matters, we help frame the strategy, describe the concept and launch it.
Linkedin - 21. November 2016
Is it too early to put the campaign in the grave?
By: Mikkel Bach Andersen
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Linkedin - 21. November 2016
Is it too early to put the campaign in the grave?
By: Mikkel Bach Andersen
Consectetur adipisicing elit, sed do eiusmod temporincididunt aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco. Laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in...
The value of fresh food every day - lift the perseption of quality
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc luctus consequat orci eget ullamcorper. Morbi iaculis gravida sollicitudin. Integer nec ante ut nibh porttitor hendrerit. Fusce nisl nisl, pulvinar vel tristique pellentesque, gravida sit amet sem.
Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.
From a great hearing aid to marketleader in hearing technology
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
At Kunde & Co, we see marketing as a hurdle race. This means that to ensure success, all marketing must be strategic, based on sound analysis and pass seamlessly through a company’s sales and distribution system.Jesper KundeFounder of Kunde & CoRead more about our philosophy
The need for a strong brandstory has never been more important!Jesper KundeFounder of Kunde & Co
The need for a strong brandstory has never been more important!Jesper KundeFounder of Kunde & Co
The need for a strong brandstory has never been more important!Jesper KundeFounder of Kunde & Co
Formulating a strong brand strategy and effective marketing system in the fierce grocery market
Danish grocer føtex has sharpened customer focus to increase store traffic and create preference through a
"back to basics" concept and sharp segmentation strategy.
To find out more about what Kunde & Co can do for you and your company, please contact
us
