James Hardie
The task
Despite a very strong global presence, and a leading position in the Danish market for the last decade, changes in commercial circumstances and the arrival of new competition demanded a boost in market communication to reaffirm the singular quality of HardiePlank®.
Kunde & Co was asked to help James Hardie ensure a solid brand association and to increase brand awareness of James Hardie as the ‘owner’ brand of the HardiePlank product in the Danish market.