A rational concept and a strong promise
The concept “The Carestream Dental Factor” was developed from in-depth insights into Carestream Dental’s corporate DNA derived form over 100 qualitative interviews of Carestream staff, subsidiaries, dealers, opinion leaders and dentists. The concept comprises three cornerstones: diagnostic excellence, workflow integration and humanized technology. With the concept in place under the new brand promise “Let’s redefine expertise” Carestream Dental was ready and able to stand out from its competitors.
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